Projekt medijska pismenost je »Infrastrukturni program Fakultete za medije – zbiranje, vodenje in arhiviranje podatkov o medijski pismenosti« izvaja zbiranje podatkov o stanju medijske pismenosti v Sloveniji in spremlja dejavnike in trende medijske pismenosti v daljšem obdobju.
Program financira Javna agencija za raziskovalno dejavnost RS – ARRS kot infrastrukturni program.
Podatki, ki se zbirajo v okviru tega programa, bodo predstavljali temelj analize stanja medijske pismenosti v Sloveniji. Omogočili bodo komparativno pozicioniranje stanja medijske pismenosti v evropskem in globalnem prostoru ter pripomogli k oblikovanju javnih politik in izvajanju le-teh na področju medijske pismenosti tako v smislu vsebin, forme, metod dela, kot drugih specifičnih značilnosti.
Medijska pismenost namreč postaja vedno pomembnejši del evropskih in nacionalnih programov politik v medijskih in komunikacijskih sektorjih. Evropske institucije zadnjih nekaj let sistematično pozivajo nacionalne članice, da umestijo medijsko pismenost na agendo javnih politik ter oblikujejo sklop možnih ukrepov za spodbujanje medijske pismenosti. V več dokumentih Evropske institucije pozivajo nacionalne članice k izvajanju sistematičnih raziskav, opazovanj in poročanj o različnih vidikih in dimenzijah medijske pismenosti. S svojim delovanjem infrastrukturni program nudi podporo za uspešno izvedbo raziskovalnih programov tako na Fakulteti za medije kot tudi ostalim raziskovalnim programom v slovenskem in mednarodnem prostoru, ki delujejo na področju medijev in komuniciranja. Zbrani in javno dostopni podatki o stanju medijske pismenosti bodo funkcionirali kot podlaga pri izvajanju ciljnih, aplikativnih ali temeljnih raziskovalnih projektov tako doma kot v tujini.
Short description of the project
»The Infrastructural program of Faculty for media – collecting, managing and archiving data on media literacy« will collect data, analyze trends and indicators about media literacy in Slovenia throughout a longer period of time.
This program is funded by Javna agencija za raziskovalno dejavnost RS – ARRS.
The data collected in this program will be essential for the analysis of media literacy in Slovenia and will enable comparative positioning in the European and global environment. Thus this program will with the presented methodology, contents and form contribute to the ability to prepare political decisions and follow through their execution.
Media literacy is becoming an increasingly important part of EU and national programs in media and communication sectors. In the last few years European institutions have systematically called for measurement and improvement of media literacy. The Resolution of European Parliament clearly assigns European commission to prepare a systematic global overview and reporting of different aspects of media literacy in Europe. The infrastructural program will offer support for successful research at the Faculty for media as well as in other national and international programs for media and communication research. Gathered and publicly published data will present a basis for different research projects in Slovenija and abroad.
We plan to gather data about media literacy in these contexts:
• gathering of data on projects, programms and other activities concerning media literacy in Slovenia – the creation of a systematical database of projects about media literacy on different levels by different players;
• the creation of a database of best practices in accordance with recommendations of the European Commission;
• the creation of a database of institutions and organizations (EU and national) that are involved in media literacy research, which will enable the international cooperation of researchers;
• gathering of data on Slovenian media literacy for the purpose of international comparison;
• statistical analysis of gathered data.
The data and statistical analysis will be publicaly available on a special freely available and user-friendly website created for this purpose.
Key words: media literacy, public, media, communication, audiovisual content
